Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

Jump to Main Navigation. ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a e-cnoupal and innovative model that delivers significant societal value by co-creating rural markets with local communities. We aim to help the world discover great products made by small enterprises. This initiative provides sustainable livelihood opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations.

ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, references in World Bank reports and in eminent publications like The Economist. This page was last edited on 5 Itvat The Model in Action: The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.

There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. Please visit our sites: E-cuoupal aggregation of demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.

The system saves procurement costs for ITC Limited. Now, e-choupal goes pay-to-use Hindustan Times. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

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The Golden Peacock Innovation Award The enhancement of rural incomes has also unleashed the latent demand for industrial goods, necessary for the continued growth of the Indian economy. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. By using this site, you agree to the Terms of Use and Privacy Policy. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.

ITC ABD :: e-Choupal

While the wasteland owners are under no it to sell to ITC, the Company stands as a willing buyer for its paper and paperboards business. The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

They see the e-chooupal as the new age cooperative for all practical purposes.

Chairman Y C Deveshwar speaks on the e-Choupal. There is a strategic element to this initiative. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity. A total of over 4. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. e-chouoal

E-Choupal – Wikipedia

Under the programme, Cattle Development Centres CDC have been established till date, covering more than 10, villages and resulting in over 15 lakh artificial inseminations. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.

HBR Case Study e-chpupal.

Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred progeny with much higher milk yields.

This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing awareness on maternal and child care through a network of Village Health Champions. From Wikipedia, the free encyclopedia. The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities.

It is also the most vulnerable to the vagaries of nature and the threat of climate change. Here, further testing is conducted by trained technicians.

The intervention has till date created sustainable livelihoods for over 44, rural women. Empower the poor for growth Hindustan Times. E-dhoupal operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. Let’s put India first”. Global award for ITC’s e-choupal Business-standard.

Media Corner Contact Us. Follow us facebook twitter instagram youtube. Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. For Kishore, the results are evident. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub e-choupla doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.